What's in the lesson?

LinkedIn, Facebook, Instagram or Twitter. Which best suits you to make the impact you want? A thorough and authoritative lesson on social media strategies in the geosciences. A certificate is provided at the end.

  • Choosing your goals and target audience.

  • Evaluating the best platform to be on to fulfil YOUR objectives.

  • Best practice to enhance engagement and reach.

  • How to audit your social media profile to find out what your audience wants to see.

  • The importance of geovideos and how to make them engaging.