Practical Geocommunication

Geologize's updated and acclaimed and flagship course teaches learners to powerfully communicate the geosciences to the general public. FREE to all UNESCO Geopark affiliates.

Geopark Access

Professor Iain Stewart

UNESCO Geoscience Chair

There has never been a more critical time to communicate geoscience because there has never been a time when geoscientific understanding, knowledge, and skills have been more needed by society. Humanity’s grand challenges over the coming years and decades relate to our precious relationship with planet Earth, whether concerning our demands for water, mineral, energy or other natural materials. Wise stewardship of our planet’s precious resources demands a closer and more intimate relationship between people and what lies beneath their feet. Politicians and the public are now well versed in the value of preserving and maintaining the richness of the biological world, but underpinning biodiversity is its silent partner, geodiversity. Around the world, towns and cities are rooted in the rocks below, providing the economic and cultural bedrock for human communities. The geopark network is a vital component of the broader geoscience community in showcasing the critical importance of geoscience to society.

Carrying that important message beyond the geoscience world and into the broader public sphere has become an increasingly important responsibility of the 21st-century Earth scientist. Communication is now widely accepted as an essential tool in the modern geoscientific toolkit. The Practical Communication course provides the perfect primer to the principles and practices of effective geoscience communication. It guides the beginner through the challenges of reimagining geoscience information for widespread consumption, connecting with hard-to-reach, non-scientific audiences, and utilizing the powerful platforms of social media to target our geoscience messaging better. But it is also fun and reminds us that, at heart, geoscientists are the planet’s storytellers, and we have some fantastic stories still waiting to be told.

Enjoy this deep dive into the exhilarating world of geoscience communication.

Professor Iain Stewart

09/09/2022

Why Practical Geocommunication?

How can geoscientists help people feel invested in our planet and change their behaviour? How can we drive more students to embark on careers that will be essential to the sustainability of society? How can we improve the image of the geosciences in academia and industry?

Find out how 'Practical Geocommunication' delivers solid and actionable solutions to your geoscience outreach and what academics and professionals from around the world have said about the course.

Exclusive Bonus Content

The bonus material included in Practical Geocommunication is valued at over $200 when purchased separately. Listen and learn from other world leaders to deepen your knowledge and understanding of geocommunication strategies and techniques.

What Others Have Said...

Thoroughly enjoyed this course

Beth McLarty Halfkenny

The course theme of Geoscience Communication is an important and timely one. The practical part of the course is found in the exercises accompanying each section, allowing for immediate examination of the ideas presented with respect to our own context. I will be able to use the activities completed during this course to help me better connect to and think about the needs of various audiences. Thank you!

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Essential training

Gareth Digges La Touche

Simply excellent. This course sets out to equip geoscientists with better communication skills. It achieves that. The course is relevant not only to geoscientists in academia, but also to those in industry.

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Awesome course

Gordon Stove

Just completed this course in one go. Once I started, I couldn't stop! A wealth of information, tips and learnings. Absolutely brilliant course!

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Thoroughly enjoyable

Juan Cottier

Fun to do. Dr Haydon Mort has a compelling manner. The content was great. I feel better informed on completion. Thanks!

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Lots of useful methods and approaches for Geocommunciating

David Limmer

Really enjoyable, easy to follow course, lots of extremely useful tips and tricks for mastering communicating. Very logical and lots of useful exercises to try.

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Very engaging and a must for all scientists (not just geoscientists!)

Rosalie Constable

I highly recommend this course. It provides practical advice and examples in an engaging and thought-provoking way, supported by tasks and assignments to reinforce the key points of each class. I now feel I have a much better understanding of how I can more effectively communicate with non-scientists. I would recommend this course for scientists of any background as the concepts could be easily applied across any discipline.

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Insightful, Engaging and Thought-provoking

Lewis Lawrence

Excellent course if you are a Geoscientist and feel like the communication between the geosciences and the public has a poor relationship. Dr Mort does a fantastic job at bringing new ideas to the table in the quest to bridge the gap between the p...

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Switching the context

Benjamin Lepley

I took the course with the aim of improving my methods of communication but actually learnt that I was thinking about the entire concept wrong. It is not about teaching or lecturing but understanding the communcation from the participants' viewpoint and making an emotional connection to allow for any information to be retained. I highly recommend the course for anyone wishing to take a relatively complex and specific topic to the public.

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Superb! A must for anyone who's thinking about public outreach.

Peter Taylor

What a fantastic course! So much useful information and the clearest breakdown you'll find about how to build an effective communication strategy. I can't recommend it highly enough.

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An eye-opener

Sikandar Hayat

It is an eye-opener course. It made me realize how important geocommunication is and how far-reaching its impacts are. I will utilize all the skills I learned here to play my role in the betterment of earth sciences and society.

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Very pleased

Gretchen Gillis

I am pleased with the Practical Geocommunication training I just completed online. The course is divided into interesting and manageable pieces that build on each other. The messages are clear and comprehensible. I look forward to implementing le...

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Curriculum

Find out what makes 'Practical Geocommunication' your one-stop shop for all your communication needs in the geosciences.

Why communicate the geosciences? Case studies demonstrating our ethical obligation to communicate.
From neurology to orating. The science and practice of effective communication in the geosciences.
The power of analogy and linguistic tools. Geologizing and transposing geoscientific content into everyday concepts.
Identify distortions in the media and strategies to stand up effectively to them. Particular emphasis on climate change.
Strategies to promote powerful social media engagement in the geosciences. Case studies and practicals.
Strategies for geoparks and geotourism projects to help them improve their audience demographics and engagement.
Bonus material, quizzes, assignments, certificates.

Lead Instructor

Haydon Mort

Lead Instructor

[email protected]

Dr. Haydon Mort is the CEO and Founder of Geologize Ltd, a leader in geocommunication. With over 15 years of research experience as a geologist, he blends insights from neurology to teach effective communication strategies that enhance engagement across the mining sector. He is the creator of the acclaimed and globally endorsed training program, Practical Geocommunication, which provides global access to over 250,000 geoscientists.

Dr. Mort's work helps scientists connect with stakeholders, communities, and the public, fostering trust and promoting sustainable practices. Through Geologize, he aims to reshape public perceptions of geosciences, guiding professionals and students alike to communicate with clarity, confidence, and impact.

FAQs

Some questions we get asked a lot.

What is the teaching method?

Each lesson begins with a big question to get your neurons firing. Then comes the lesson itself. The lesson always includes at least one practical activity in the middle or near the end. There are often assignments (not compulsory) and quizzes to test for understanding of essential elements.
How long will it take me to do the course?

You can work through the course at your own pace. However, if you wished to work on the course intensely, completing the work as required, you could probably finish in around 15 hours.
Is there a certificate available at the end?

Absolutely. Upon completion of the course (the main video lessons are compulsory elements), you will be provided with a personalised certificate with the logos of all the endorsing organizations.
What benefits are there to being a sponsor?

Sponsoring a university site license brings your company considerable benefits. Apart from great publicity CSR and ESG improvement, you get free access to this CDP training for all of your employees. Geologize will also match your sponsorship dollar for dollar by providing FREE access to a university in a developing country.